TRENDS are potent currents that can swiftly lift you with them, but they pass quickly and become missed opportunities for most companies.

What if we could predict and integrate them into your exhibit?

A trend that swept the world off its feet – Barbie Mania, linked to the commercial success of the Barbie movie and a massive marketing campaign.

It is a good example of a situational trend that could be predicted and used in your own marketing efforts.

You can anticipate pop culture trends by looking at planned movie releases or upcoming seasons of popular shows around your exhibition dates.

This can be strategically played out

A giveaway (tickets raffled at your stand), storytelling in the style of the film, or even populating your booth with thematic photo ops. You could also integrate movie characters into your presentations or demos.

But what about MEGATRENDS?

Megatrends are the mothers of all trends, giving birth to new services and products and even changing industries

You'll probably guess the biggest megatrend for the years – AI.

But what can you do with AI at your booth?

I saw a brilliant example of simple yet effective use of AI to increase engagement at the exhibition stand.

A special display at the booth allowed visitors to input keywords.

AI-generated a video based on those keywords, which was then sent to the visitor.

A ton of engagement.

Hundreds of emails were collected at the booth.

Everyone at the show wanted to see a booth with an AI video generator!

#tradeshow #eventplanning #AI #trends #ShiftXMind

___

At Shift X Mind, we help you identify trends that align with your brand, integrate them into your trade show strategy and build smart stands that drive sales!

Exhibit smarter. Profit faster!