No digitalization or digital transformation is possible without talent transformation. In my business reinvention projects I always involve not only customer’s employees to create the layer of engagement, but also HR as they truly help to bring more value to the complex measures and changes. Participating in a conference #shrmmena22 in Dubai I was looking for a mutual understanding of the local organizations needs. What a happiness it was to find out that we have internationally the same view, aspirations, problems to solve, skills to be developed, digitalization challenges to overcome, etc. I was extremely glad to meet so many great HR-professionals, who’re really deeply and actively taking care about their employees, projects and companies. What a warm welcoming I had! Thank you so much! This is so important and touching when you’re new in a country to receive such support.