Trade shows can eat up 45% of B2B mkt funds. Here are 3 leading strategies on how to max out lead generation and engagement at your stand right on the money; part 1:

Sell me phygitally

Only a fraction of show visitors are interested in your product – I often see how companies generate only 100-200 from a show with thousands of visitors!

Try the "phygital" approach:

Design booth experiences that make visitors line up to hand over their contact details to you (more on that later)

And then...

"Close" them on a sale or personalized demo digitally.

Examples of digital closing

Got their email and/or number? Send them info about your products and services instantly via chatbot/ email/ sms link.

QR code on your stand for limited offers, discounts, or free shipping exclusive for your booth visitors.

Make your sales personnel take quick voice notes of their conversations with prospects, convert them with speech-to-text technology, and sync them in your CRM right at the show.

Result? Accurate & personalized follow-up after the show.

Edutain Me

This is part 2 of your show's success. Combine learning about your product with fun!

Gamified product demos, engaging infographics, prize raffles, booth contests.

For example, infographics help to cover “heavy” topics in an enjoyable way.

Visual cues help increase memorability of the information. So, infographic is a sure-fire way to carve your story in the prospect’s memory.

Use them in brochures, and leaflets as giveaways to your customers and during your product demos to explain the value proposition, show the breadth of applications and use cases, and in which situations your product is relevant to them.

Stay tuned, I'm posting soon the strategy #3!